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Rebranding
Updating your brand is primarily a sales process more
so than a design process. It's about identifying your organization's
unique features (selling points) and working within your core
values, mission and goals to develop key messages that will
resonate with your "buyers" (satisfying a need they
have) so that they will engage, participate, volunteer, donate
and generally help spread the word about your great cause. |
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| We Can Help You With: |
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Current Brand Assessment - working
with staff, board and key stakeholders through a series of interviews
to identify and evaluate current perceptions about your brand.
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Brand Identity Development – helping
you determine what your unique value is, identify target audiences
and what messages you want to present to those audiences. Message
development includes recreating or updating your tagline. |
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Brand Communications Audit
- providing an assessment of your nonprofit's current
branding tools in relation to your new brand messages, identifying
what tools (logo, tagline, website, printed communications)
need to be changed with specific recommendations. |
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Style Guide Development - creating
a style guide for staff to use that encompasses the overall
brand platform, specific instructions for using brand assets,
and overall design and editorial guidelines. |
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Identity Collateral
This is the also-important design part. Many nonprofits
find that their logos, taglines, websites and even organizational
names need to be updated to better reflect their new brand.
We offer: |
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Logo Makeovers- see
Housing Rights Center example |
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Letterhead/envelopes/business cards - see
Les Paul Foundation example |
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Brochures & presentation folders - see
Project Hope example |
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| Resources |
View Our Branding Presentation
COMING SOON: This 18-minute presentation is entitled
"7 Things Every Nonprofit Should Know About Branding"
and was presented by Julie Damon, President and Marketing Director
of Branded4Good, at the AFP Conference on Philanthropy on July
15, 2009. |
