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| What We Do |
| We are marketing experts that specialize exclusively in nonprofit
organizations. We are based in Orange County, CA and have clients
throughout California and in other states. We bring together
marketing, technology and graphic design to help you develop
a comprehensive brand that encompasses both web and print strategies
and allows you to attract and keep the supporters your nonprofit
needs. |
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| What Makes Us Different |
Branding
People are making assumptions, forming opinions, and
perceiving you differently every time they see your website
and other marketing materials. We will help you determine what
image you want to portray to the public and establish a look
in terms of design and color that better reflects your brand.
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Technology
We will help you determine what types of technology can be used
with your marketing materials to both enhance your constituent's
experiences and also provide automated procedures that will
make it easier for your staff. |
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Usability
Usability includes making sure your materials are simple and
easy to use, that content is concise, consistent and readable,
and relates to your branding message, and that feedback has
been received or is allowed from real end-users. |
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Content
You have to "sell" yourself to a broad range
of constituents that includes not just consumers of your products
or services but donors, volunteers, board members and others
interested in helping you. We will help you develop original
content and design specifically targeting your diverse consumers
and supporters. |
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All 4 components are essential.
If you focus entirely on the design, you end up with something
pretty but non-functional; if you focus on the technology component,
design & content are sacrificed. |
